We launched a new 2-day sales training tune-up for sales teams. Our sales training programs is for today’s media sellers navigating the tough world of media sales. Whether you are in radio sales or TV sales our consultative selling approach is is based on what my teams have done for the past twenty years to grow revenue. It has a proven track record of success. Your team will take these skills and put them to work in your market.
• 1. Propensity and predisposition prospecting. Finding the best customer matches for our audiences.
• 2. Depth of assortment planning. Which current customer can buy one more product from us?
• 3. Success through The Failure Triangle. Inversion: show customers how to avoid advertising failure
• 4. Add-ons: The Kroger, The Amazon, the McDonald’s. Practiced closing conversations for up-sell.
• 5. Show the Rolex. Show the customer the best thing they can buy from us.
• 6. Peer validation and social proof. Create a video library of testimonials and case studies.
• 7. A system for effective follow-up. An operation plan for pipeline movement.
• 8. M.O.M. as a pricing and account management guide. Using the average order to drive growth.
• 9. #1 Objection buster. Focus on the real objections, not the smoke screens.
• 10. Cutting down the time gap. Time is the enemy. Cutting the time gap will improve win rates.
Reach out to schedule this 2 day, in-market, training for your team.
Reach out to schedule your 2 day, in-market, training for your team.
The real question is how do I get my team into the digital world when we are late to the party? We have done this multiple times with success. There is no right or wrong way. But there are some things you can do to prepare yourself. There are some measures you can take now so as to not detract from your core business but add to it.
Learn how one plus one can equal three. Reach out to schedule a 90-minute digital session for your team.
This is a 90-minute session covering the basics and understanding of digital advertising and determining how to get started when you are late to the party.
Basic rate is $1500.00 per session. Presentation is virtual or in person. If in person, you pay travel.
Inquire here for availability.
The best source of new business is getting more from your current customers. They already know you. They already trust you. Getting them to buy one more thing from you can be a game changer. Why don’t more people push for this? It is all in the view. We don’t view ourselves as experts. Become a Doctor of Advertising Solutions.
This is a two-hour session covering how to leverage your assets to make more raving fans using the average order, depth of assortment, peer validation, creative services, and strategy sessions.
Basic rate is $2500.00 per session. Presentation is virtual or in person. If in person, you pay travel.
Schedule a Ph.D. for your team here.